Leverage Established Business Relationship (EBR) Rules to Optimize Your Marketing Reach

 

An EBR is a connection between a business and a consumer based on a prior transaction or inquiry, allowing certain exemptions from Do Not Call (DNC) regulations. However, this exemption is limited by specific criteria, including the type of interaction and the time elapsed since the last contact.

 

Maintaining compliance while leveraging EBR exemptions can be challenging, especially when handling large volumes of customer data.