Hidden Risk: >12% of Mobile Numbers Don't Match Their State

Outbound compliance is no longer as simple as checking an area code.


When it comes to outbound calling and texting, one question matters most: Can I legally contact this number?

The problem? Area codes no longer reliably match where people live. More than 12% of cell phone area codes don't align with a consumer's current state of residence - and that gap is widening.

People move, but their phone numbers stay the same.


Each state enforces its own unique rules:

  • Do Not Call lists
  • Existing Business Relationship (EBR) restrictions
  • Consent requirements
  • Curfew and time-of-day limitations
  • Holiday and emergency restrictions

Most organizations still scrub using area code only - a method built for landlines, not today's mobile world. This leaves you exposed. 

Don't let a mismatched area code cost you.

Protect your brand like Fortune 500s with DNCSolution

Trusted by global companies, PossibleNOW helps you stay compliant,
mitigate risk, and keep your marketing efforts efficient and legal.

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Safeguard Your Business From:

  • Costly class-action lawsuits
  • Regulatory penalties
  • Brand damage and lost trust

The Solution: Combined Scrubbing Capability

 

PossibleNOW is the only provider that empowers you to scrub against both area codes and state of residence identifiers—applying the strictest rules from both for maximum protection.

Scrubbing options:

  • Area Code Only: Common, but increasingly inreliable
  • State of Residence: Greater accuracy, validating where people actually live
  • Combined Approach: Apply the strictest rules from both, ensuring compliance confidence. 

 

Why PossibleNOW? 


For more than two decades, PossibleNOW has been the trusted compliance partner for leading enterprises. Our exclusive technology closes the mobile compliance gap and gives you the confidence to connect with your customers - legally, ethically, and effectively.

Don’t leave your company exposed. One lawsuit could derail everything you’ve built.