These rules are designed to simplify the process for consumers to withdraw their consent to receive calls and texts. They allow consumers to revoke consent through any reasonable method, such as replying with "STOP" to a text message, and businesses are required to honor these revocations within 10 business days.
Key Aspects:
- Revocation of Consent in Any Reasonable Manner:
- Consumers are now permitted to revoke their consent to receive communications through any reasonable method. This includes replying with terms like "stop," "quit," "end," "revoke," "opt out," "cancel," or "unsubscribe" to text messages.
- Timely Processing of Revocation Requests:
- Businesses are required to process and honor revocation requests within a reasonable timeframe, not exceeding 10 business days from the date of receipt.
- One-Time Confirmation Messages:
- Upon receiving a revocation request, businesses are allowed to send a one-time confirmation text to acknowledge the request. This message must be sent within five minutes of the revocation and should not contain any marketing content.
- Cross-Channel Revocation Recognition:
- If a consumer revokes consent through one communication channel (e.g., text message), businesses must ensure that this revocation is honored across all channels.
