Based on findings from over 12,000 hours of
in-depth interviews conducted by ERDM
VoC Research Innovators.
Delivering a truly personalized customer experience has emerged as one of the most powerful competitive differentiators. This requires uniquely rich and deep levels of traditional data and opt-in personal preference and insight information.
Included here are 5 strategies you need to utilize the full power of human data, concluding with 12 action items to help drive deep engagement.