Gartner Market Guide for Consent & Preference Management (August 2024)

According to this complimentary report, the digital, data-driven privacy world is changing rapidly.
 
Based on Gartner's detailed market-sizing study for data privacy, the Consent and Preference Management (CPM) market has shown substantial growth, with an expected total end-user spend of $509 million in 2024 — a 27% increase from 2023. Moreover, Gartner projects consistent growth of more than 20% year over year for the coming five years. 
 
This new Gartner market guide allows organizational leaders to understand and navigate the market for universal consent and preference management capabilities and make informed, forward-looking decisions that position you for success now and in the future.

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