Read this detailed report from Gartner:
Gartner Market Guide for Consent & Preference Management for Marketers
According to this complimentary report, the digital, data-driven world is changing rapidly.
By year end 2024, 75% of the world’s population will have its personal data covered under modern privacy regulations. Central to most privacy laws is the challenge of providing users with clarity and control over their personal information and how it is used. Marketing leaders need a clear overview of the consent and preference management ecosystem to design experiences that meet this challenge.
This Gartner market guide allows organizational leaders to evaluate universal consent and preference management capabilities to make a balanced, forward-looking product choice.