Is your company able to implement its own preference managemtn solution, or do you need the advisement of an team of experts?
For small to medium-sized companies that interact with contacts through one or two communications channels, preference management needs may be met through their ESP and/or CRM solution. While companies utilizing this solution must be mindful about data storage and the introduction of other sales or marketing automation tools, they can often address their preference management needs through the platform they already use for communications.
For larger companies, the challenge is more complex. Enterprises need an experienced partner to assist with preference management because the technology is hard, the planning and governance is harder, and the regulatory risk requires an experienced approach.
Lastly, working with an expert preference management provider has proven to save enterprises significant time and money. To read more about the pros and cons of a DIY preference management solution, fill out the form to the right.
Is preference management a do-it-yourself initiative that your company can execute on its own?
Read the pros and cons of a DIY preference management initiative to make an informed decision. Fill out the form below.