Gain insights in this complimentary report from Forrester Research: "The Anatomy of a Preference Center", which provides best practices for building a customer-friendly preference center and Enterprise Preference Management (EPM) strategy that engages and retains customers.

B2C marketers focus on personalization as a means of delivering better experiences. Enterprise preference management (EPM) can play a key role in this strategy: In a value exchange, customers share more data about themselves, their interests, and communication preferences that marketers can then use to send relevant messages. This report provides best practices for building a customer-friendly preference center and EPM strategy that engages and retains customers.

Key takeaways include the importance of:

  • Developing preference centers on an enterprise level, which includes collecting preferences across all channels
  • Storing the data in a central repository and
  • Including the preference center in their broader data strategy

Marketers must test, learn, and scale.

Forrester recommends that companies start with a small preference center and scale up, with an ability to personalize and deliver a benefit to the consumer based on the data they share. In the next three to five years, Forrester predicts companies will merge their preference and consent management centers to provide a more seamless customer experience with the same premise: fair value exchange.


To answer any questions about enterprise preference management, email us at info@possiblenow.com or call us at (800) 585-4888 or (770) 255-1020.

Use Enterprise Preference Management to engage and retain customers while supporting privacy compliance.

Read these highlights and more in the new Forrester Research report: "The Anatomy of a Preference Center."