Based on findings from over 16,000 hours of
in-depth interviews conducted by ERDM
VoC Research Innovators.
Extensive Voice of Customer (VoC) research conducted for clients such
as IBM, Microsoft, Gilt, QVC, Shinola and HP, indicates a high level of B2C and B2B frustration with the poor quality of today's personalizaon, CX and lifecycle engagement.
Inside this whitepaper, you will find tips regarding:
Given this frustration, and in spite of data privacy concerns, customers are willing to provide deep B2B or B2C information to drive proactive, explicit personalization. This is a major opportunity for marketers to enrich traditional implicit, inferred data, with self‐defined, explicit human data (zero-party data).
- VOC research-based CX tips and takeaways
- Purchase and onboarding
- Deepening the customer relationship
- Personalized repeat sales and renewals
Read 24 of the best VoC research-based tips and takeaways for CX innovation.
To download the whitepaper, fill out the form below.