What is zero-party data?
The management of customer data (including zero-party data, first-party data, and third-party data) gives businesses the ability to gain deep customer insights and enrich the relationships they have with their customers. Zero-party data comprises any personal insights that a customer proactively and deliberately shares with a brand. By enabling a dialogue with your customers, you’ll be able to learn what they are interested in, what their preferred channels of communication are, and how frequently they wish to hear from you.
Our technology enables you to honor their wishes and provide a personalized experience. You can do this through multiple channels -- email, mobile, social and more -- and get a single, unified view of each customer's preferences, insights, and consent across the organization.
Learn how our MyPreferences platform can enable you to do all of this and more. Bring MyPreferences to your organization and improve your marketing ROI while supporting privacy compliance.
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