What is Preference management?
Preference management gives businesses the ability to gain deep customer insights and enrich the relationships they have with their customers. By enabling a dialogue with your customers, you’ll be able to learn what they are interested in, what their preferred channels of communication are and how frequently they wish to hear from you.
Our technology enables you to honor their wishes and provide a personalized experience. You can do this through multiple channels -- email, mobile, social and more -- and get a single, unified view of each customer's preferences across the organization.
Learn how our MyPreferences platform can enable you to do all of this and more. Bring Enterprise Preference Management to your organization and improve your marketing ROI while supporting privacy compliance.
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