Stay out of TCPA hot water.
Identify areas of risk and avoid common pitfalls.
Regulations both in the US and abroad (such as TCPA or CASL) require that certain permissions or consent are obtained from the customer before conducting any marketing.
The use of mobile devices adds to the compliance complexity, requiring an opt-in. New TCPA rules require companies to allow consumers to revoke consent more easily and if a phone number has changed hands, companies will only get one chance to stop calling the new user before facing penalties.