Enterprise Leaders Reveal Their Approach to Zero-Party Data

Multi-channel marketing and personalization is maturing in an environment of increased regulation and consumer awareness regarding privacy and use of data.

PossibleNOW commissioned a study to better understand how companies approach the selection and implementation of systems, expertise, and policies to support consumer preferences, privacy, and consent data across their enterprise.

This report recaps patterns uncovered during qualitative research with key decision-makers within Fortune 500 companies across a spectrum of industries.